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Knowledge about your customers

In minutes you can create your own market research surveys, application forms, and opinion polls. Set up surveys that different audiences - such as employees, customers, and suppliers - have access to. After they complete the questionnaire, you can give them special files, demo software, or upgrade their security access.

Polls and Questionnaires are great consensus-finding tools. They permit individuals scattered across the planet to come to an electronic "town meeting" and be heard. While Chat Rooms and Forums offer a dynamic exchange of commentary, they are not well suited to measurement. They are think tanks, not voting booths. While reading such conversation threads can give you an impression of the majority opinion, neither tells you precisely what percentage feel that way. Polls and Questionnaires offer users the opportunity to vote, and offer System Administrators the opportunity to obtain hard facts on voter sentiment. If you're looking for lots of alternative opinions, solutions, and points of view, pose a question in Forums or Chat Rooms. To know what percentage of the population shares those opinions, use Polls and Questionnaires.

Businesses use Polls and Questionnaires to determine how customers feel and what they want. Social groups use Polls and Questionnaires to determine the same information from their members.

• Polls measure the mass opinions of a group
• Questionnaires gather the opinions of individual users

Polls are made up entirely of Yes/No, True/False, and Multiple Choice questions. Thus, responses to a poll can be tabulated, totaled, and averaged to show how people feel about any topic.

Questionnaires can ask these sorts of questions, but can also ask essay type questions whose answers can not be averaged. Therefore, questionnaires gather only individual responses. System Administrators often use questionnaires to screen callers who apply for membership.