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Keeping in touch with your visitors
and customers makes the difference in today's competitive market. Our List
Server add-on is an extremely powerful and efficient tool for worldwide group
communication as well as information distribution.
You use our List Server primarily for:
·
E-mail
Discussion lists – to enable a many-to-many virtual discussion via e-mail
(community in your
customer’s In Box!)
·
One-way
distribution lists – to
broadcast email announcements or publications
(build brand and draw users
back to your site)
E-mail Discussion
Lists create
community interaction between members within their own e-mail In Box. It is
similar to public discussion groups or bulletin boards, except that the messages
are sent as e-mail and are therefore available only to members on the list. Members join the list, then each member
can send email to all list members by simply sending a message to the list
address (something like mylist@yourcompany.com).
The true power of the
discussion list is that your community-related conversation occurs in member’s
e-mail In Box - bringing your community right into their “home” on the
Internet. It heightens your
community profile, reinforces your brand, and increases engagement between
members in your community.
Like message boards, the
possibilities on how e-mail lists can be used for communication among groups of
people are virtually endless:
Discussion lists can be
unmoderated, where messages are distributed to automatically to all list
members; or moderated, where each message must be approved by the list
moderator. There are only
digest-only lists, where messages are compiled
into one large message, emailed periodically – sort of like an email
newsletter.
Distribution Lists
are efficient and effective method of distributing
information within groups. Businesses, organizations and associations use list
serves to distribute all kinds of information - announcements, meeting notices,
newsletters, price increases, press releases, etc. Because members choose
to join, the
mailing list is populated by the people who want to receive the
messages. This increases your
response, as the mail is not considered SPAM. It is a form of Opt-in
marketing.
Applications
for list servers include the distribution of newsletters and e-zines, product
update announcements, technical support, sales events, product brochures and
even Permission-based
(opt-in) email marketing.
The main
advantage of listservers is the low level of human intervention required to
maintain the lists. Users "subscribe" and are automatically added to the lists
to which they want to belong. Once set
up, the list serve is extremely easy to administer; adding and deleting names is
easy, requiring no assistance from the hosting organization. The members add and remove themselves
from the list, relieving you from management hassles.
With a
list server you can:
·
Bring users
back to your site. Send out teasers and ‘community
happenings’ to draw users back to your community site.
·
Use
newsletters to build brand loyalty. As members add and remove themselves from
the list you won’t have to juggle and maintain huge email distribution
databases.
·
Benefit from
viral marketing. Word of mouth advertising occurs as
members share discussion posts with friends.
·
Enhance of
your promotions.
Distribute product announcements,
promotional offers and special discounts.
·
Empower
community members.
Create different electronic
discussion groups for decision-making and feedback on special projects or
workgroups.